Why does an international presence make sense?
What pressures are companies facing?
What are the options?
Motivations to Internationalize
Traditional Motivators
- Secure key supplies
- Aluminum - bauxite
- Tire companies - rubber plantations
- Oil companies - oil fields
- Chevron video
- Market seeking
- small home markets couldn't support volume of intense manufacturing process in food, tobacco, chemicals, & auto
- Access low-cost factors of production
- Chna labor cost increase
- Production and operations
- scale economies
- ballooning R&D investments
- shortening product life cycles
- Global scanning and learning
- Competitive positioning
- Motivation - location specific advantages
- Strategic competencies - ownership specific advantages to couteract disadvantages of unfamiliarity
- Organizational capabilities - leveraging strategic strengths
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