Monday, October 25, 2010

International Management 2

What are we trying to achieve?
Why does an international presence make sense?
What pressures are companies facing?
What are the options?

Motivations to Internationalize
Traditional Motivators
  • Secure key supplies
    • Aluminum - bauxite
    •  
    • Tire companies - rubber plantations
    •  
    • Oil companies - oil fields
    • Chevron video 
  • Market seeking
    • small home markets couldn't support volume of intense manufacturing process in food, tobacco, chemicals, & auto
  • Access low-cost factors of production
  • Chna labor cost increase 
Emerging motivators
  • Production and operations
    • scale economies
    • ballooning R&D investments
    • shortening product life cycles
  • Global scanning and learning
  • Competitive positioning
Prerequisites for internationalization
  • Motivation - location specific advantages
  • Strategic competencies - ownership specific advantages to couteract disadvantages of unfamiliarity
  • Organizational capabilities - leveraging strategic strengths

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