The CCTV evening news is the world's most watched news program. Watched by around 200 million viewers every night, its a boring affair featuring scenes of Chinese leaders shown in descending rank and seniority meeting foreign dignitaries and visiting factories and party meeting around the country. There is very little international news or anything that could be described as interesting.
- When U.S. President Bill Clinton visited China a news conference and friendly debate between him and Jiang Zemin was shown live and uncensored on CCTV. Chinese audiences had never seen anything like that before and liked what they saw.
- The anchors on Chinese television news programs have traditionally been grim-faced, and stoic and lacking in style. But this is less the case today. In the mid 2000s, CCTV began featuring half-smiling pretty women and slick-looking men as anchors. An informal poll taken by Sina.com found that many Chinese favored the change, with many agreeing with the statement that the new anchors are “fresh, lively and not lecturing.”
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